Friday, 23 September 2011

Task2, Part1- Magazine Glossary

  • Masthead- recognizable symbol or title of the magazine e.g. VOGUE. 
  • Puff/Plug- a catch that is situated on the cover of the magazine so as to persuade you to buy it e.g. "free gym membership with every copy". 
  • Coverlines- every piece of writing on the front cover, excepting the masthead. 
  • Font- the type/style of text that is used. 
  • Left Third- the left-most third of the front page that sometimes contains the masthead and coverlines.
  • Centre Third- the middle third of the front page which, depending on the type of magazine, may contain the main model or coverline.  
  • Right Third- the right third, when talking in terms of music magazines, typically contains the main model. 
  • Barcode-usually situated in the bottom hand corner (either left or right)
  • Dateline- the date is usually situated just above or to the side of the masthead.
  • Image-typically, the front cover of a magazine will feature just one main image (usually of a celebrity featuring in one of the main stories).
  • Price- most commonly found beneath the masthead. 
  • Main Coverline- the coverline highlighting the main story.            
  • Numbers- used to draw the eye to advertisements or cover lines. 
  • Colour Scheme- used to imply a certain target audience e.g. pick for a women's magazine and blue  for a men's magazine. 
  • Emboldened text- used to draw the readers eye to the front cover when it is, for example, sitting on a supermarket shelf.                                                     

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