Friday, 2 December 2011

Research And Planning For Music Magazine- Annotated Mojo Cover

This front cover of Mojo music magazine has made good use of the masthead and tag line of "The Music Machine"; allowing it to fill almost a third of the front page. This allows the masthead to instantly grab the attention of the reader when it is on the shelf- the title of the magazine is the very first thing that you see.
Also, the colour scheme of the entire front cover has been desaturated with a filter; giving it a 'vintage' quality which is seemingly very appropriate for the subject of the magazine (it focuses on music from past decades rather than the present). This desaturation also allows the magazine to become unique from other music magazines being sold, and so stands out as being 'different' from the run-of-the-mill music chart magazines- therefore intriguing a wider audience.
Very little text features on the front cover due to the fact that it is largely centered around the main coverline and photograph of "The Smiths". This shows that the magazine is not trying too hard to grab the attention of an extremely diverse audience with puffs and plugs littering the cover; it is instead focusing on a niche audience that are guaranteed to pick up the magazine if they see the feature band or artist.
There is a distinct colour scheme of pink and white when it comes to the text on the front cover, which allows the audience to distinguish coverlines easily. The pink and white also contrasts well with the filtered background photograph- allowing the reader to pick out key information from the coverlines.
Extra features on the front cover include a barcode, but the layout is generally kept quite simple which gives an almost stylish feel to the magazine as a whole.
One main font is used on the front cover for both the masthead and the coverlines so as ensure an air of consistency across the page. This is done to establish an ordered layout and makes it easier for the reader to take in.
For my music magazine, i would like to take inspiration from this Mojo cover due to the fact that i would like to create a stylised magazine, intended for a niche audience- one that focuses on music from different decades rather than the up-to-date chart music that is seen in the vast majority of music magazines available.

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