The target audience for my classic pop/rock music magazine will be young people (from the age of 16-25) who take an interest in retro artists or bands. Due to the nature of the magazine, my target audience will be that of a niche audience, rather than a wide target audience that would be envisioned for chart music magazines such as 'Q'. However, i feel that aiming my magazine at a niche audience could work to my advantage due to the fact that the bands/artists featured would not appear in many currently available music magazines (apart from MOJO) and so i would be offering something unique to the market. For instance, bands such as 'Queen' or 'The Beatles' would not be found in current music magazines e.g. 'NME', 'Q', or 'Kerrang!', so people may be more interested in a new magazine that features the work of more classic artists.
In my opinion, i do not feel that classic pop/rock artists are celebrated even nearly enough in the current music world. This is the reason as to why i have chosen to create a music magazine entirely centered around these forgotten stars- in order to bring them back into the public eye, and in some sense to educate people about the music of past decades.
In order to make my magazine appeal to my target audience, i will have to consider many factors such as colour schemes, font and layout of the front cover. In terms of colour schemes, i have chosen to diffuse the main photograph using a filter so as to create a retro-feel to the cover, but then produce a quirky masthead in contrasting colours to grab the attention of potential readers when on a shop shelf. It is important to still make use of bright colours on my magazine due to the fact that i have a young target audience, but i would also like to base the images used both on the cover and inside my magazine on retro pin-ups (e.g. black+white photographs, use of vintage props such as 1940s/50s chrome standing microphones).
The layout of the front cover will not include countless coverlines and puffs/plugs as i feel that this can be quite intimidating. Instead, my cover will feature one main coverline (focused around the cover model) and only a maximum of four other coverlines. This is due to the fact that i want my magazine to focus solely on the readers' appreciation of the music itself rather than rely on lots of puffs and plugs to sell itself to a wider audience.
To ensure that interest in my magazine is maintained, i may include a free album or single in every other issue (every two months). In some cases, people buy magazines purely for the free gifts, and so if a new reader bought the magazine for the CD, they may find that they enjoy classic pop and rock music and could potentially become a regular reader. The freebie will obviously be centered around the band or artist that is featuring on the cover at the time, and so will allow the reader to get a feel of their music as they read about them.
For such a specific niche audience, i will have to concentrate on very carefully selecting a main band or artist to feature on the front cover- one that will be easily recognisable so that people are instantaneously intrigued and therefore want to purchase the magazine to read more. An example would be 'The Beatles' to feature as the main photograph and coverline as they are an iconic band that are widely appreciated. I could then add coverlines about other artists that were maybe not quite as famous as 'The Beatles' were, almost to act as a supplement to the main feature.
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