Question 4- What Kind Of Media Institution Might Distribute Your Media Product And Why?

Media institutions:
- Bauer: Kerrang, Heat, Closer, MOJO
- BBC Worldwide: Radio Times, easy Cook
- Conde Nast: Vanity Fair, GQ
- Dennis Publishing
- Future Publishing: MAC Format, PC Format
- H Baller: Bella, Take A Break
- Hachette Filipacchi: Elle, Red, Inside Soap
- Haymarket Consumer Media: What Car?
- IPC Media: Soaplife, Uncut, Woman and Home, NME
- National Magazine company: Cosmopolitan, Zest, Good Housekeeping, Reveal

IPC- IPC Media produces over 60 iconic media brands, with their magazines reaching almost 2/3 of UK women and 42% of UK men (almost 26 million UK adults) – while their websites reach over 20 million users each month.
IPC's focuses on three core audiences: men, mass market women and upmarket women.


In terms of media institutions, I feel that IPC would be well suited to publish my magazine. This is due to the fact that it is successful and has experience with music magazines such as Uncut and NME which have been largely successful in their field; especially NME due to its growing popularity amongst young music fans. Furthermore, IPC does not yet publish a magazine that focuses upon classic/retro music, and so my music magazine would bring something new to the company as my magazine is quite unique in the sense that there are very few existing magazines that cover the same genre of music.

BAUER - Bauer Media owns more than eighty influential media brands including Heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and Q. Bauer Media reaches over nineteen million UK adults across multiple media channels.

However, it could be said that Bauer would be more suitable to publish my magazine as it currently publishes MOJO magazine, which has been my style model throughout the project. Therefore it has had experience in publishing a music magazine similar to my own, which could give benefits to sales of my product. Also, it has published other music magazines such as Kerrang, Smash Hits and Q which shows that they are a versatile company when it comes to music magazines- they are able to be successful publishers with magazines that cover a wide variety of genres. Despite these advantages, it could also be said that there are weaknesses to media institutions that are already covering a very similar magazine. Although ‘Retro Spirit’ is different to MOJO in many ways, it does still introduce the same genre of music, and so competition could be caused between the two. Also, it would not be appropriate for the publishing house to approach my magazine in the same way as MOJO due to the fact that they are, ultimately, separate publications and so approaching publishing in an identical manner would mean sales may not be successful (if the public are already buying MOJO, they will not want to also buy/switch to another magazine that has been published in a very similar way- they are more likely to continue to purchase MOJO).